Privacy Policy

At Fashion Express, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website [https://fashionexpressuk.com] (the "Website"), interact with our services, and make purchases from our e-commerce platform built on Shopify. Please read this Privacy Policy carefully to understand our practices regarding your personal information.

1. Information We Collect We may collect certain personal information from you when you visit our Website, register an account, place an order, communicate with us, or participate in any interactive features of our services. The types of personal information we may collect include:

• Contact information (e.g., name, email address, phone number, shipping address)
• Billing information (e.g., credit card details, payment preferences)
• Account credentials (e.g., username, password)
• Order history and preferences
• Communication preferences
• Demographic information (e.g., age, gender, interests)
• Device and browsing information (e.g., IP address, browser type, referring/exit pages, clickstream data)

2. Use of Information We may use the personal information we collect from you for various purposes, including:

• Processing and fulfilling your orders
• Communicating with you regarding your purchases, updates, and customer service inquiries
• Personalizing and enhancing your shopping experience
• Improving our products, services, and Website functionality
• Sending you marketing and promotional materials (with your consent)
• Conducting research and analysis to better understand our customers
• Preventing and detecting fraud or unauthorized activities
• Complying with legal obligations

3. Disclosure of Information We may share your personal information with third parties in the following circumstances:

• Service Providers: We may disclose your information to third-party service providers who assist us in operating our business, conducting transactions, providing customer support, or delivering marketing materials on our behalf.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity as part of the transaction.
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests from public authorities (e.g., government agencies, law enforcement).

4. Cookies and Similar Technologies We use cookies and similar technologies to enhance your browsing experience, analyse trends, track users' movements, and gather demographic information. Cookies are small text files that are stored on your device when you visit our Website. You can modify your browser settings to decline cookies, but please note that this may affect certain functionalities of the Website.

5. Data Security We take reasonable measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights and Choices You have certain rights regarding your personal information, including the right to access, correct, or delete the data we hold about you. You may also choose to opt-out of receiving marketing communications from us. Please contact us using the information provided below to exercise your rights or update your preferences.

7. External Links Our Website may contain links to external sites that are not operated by us. We have no control over the content and practices of these sites and are not responsible for their privacy policies. We encourage you to review the privacy policies of any third-party websites you visit.

8. Changes to This Privacy Policy We reserve the right to update or modify this Privacy Policy at any time without prior notice. Please review this page periodically to stay informed about our privacy practices. Your continued use of the Website after any modifications indicates your acceptance of the revised Privacy Policy.

9. Contact us if you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us using the following information:

Effective Date: 29th April 2024